Consumer Goods
We help manufacturers in the food, cosmetics and chemical industries make the right decisions before their products hit the shelves. We have saved our clients dozens of trials.
For over 20 years, we have been testing products in Poland and abroad to find out what really works for consumers.
We monitor trends, brands and campaigns. We research consumer needs and purchasing behaviour. We help optimise shelf displays and POS materials.
And that’s not all…
We conducted 80 thousands of quantitative interviews in 2024.
From product concept to shelf rotation
The FMCG market is changing at an ever-increasing pace: inflation is reshaping shopping baskets, private labels are encroaching on manufacturer brands, e-commerce is taking market share away from traditional channels, and the D2C channel is growing.
Inquiry provides FMCG manufacturers with precise insights: from concept, product and packaging testing, through communication and price perception research (PriceVISION), to monitoring in-store and online behaviour and the factors influencing product choice.
We help develop innovative products, support their launch, test and monitor advertising campaigns, provide data for category management, and measure the effectiveness of POS materials and retail media; however, our focus is on the consumer and their needs.
How can we help you?
Quantitative research
Image and brand research
Quantitative research
Product testing
Quantitative research
PriceVISION
CONTACT US
Ask us about our research
I know how difficult decisions can be in the FMCG sector: launching a new product involves a risk of millions of zlotys, changing a formula can destroy customer loyalty, and setting the wrong price erodes profit margins. For 30 years, I have been helping food, cosmetics and household chemicals manufacturers make these decisions based on data.
Let’s talk about the challenges ahead!
Agnieszka Górnicka, CEO of Inquiry Ltd
ABOUT US
Why Inquiry?
Because we know the FMCG sector inside out. For 20 years, we have been testing products – from yoghurts to detergents – for manufacturers of food, cosmetics and household chemicals, helping them make decisions on everything from formulation to go-to-market strategy. We operate on the Polish market and in an international environment – we have carried out projects in over 30 countries across 5 continents.
At Inquiry, we don’t conduct research in a top-down manner according to a rigid script. We monitor the process as it unfolds, modify questions as new themes emerge, and combine studio research with real-life observation (diaries, ethnography, accompanied shopping). We guarantee 100% accurate recruitment and do not use professional respondents. The result? Insights that actually change the product, not just a report that ends up in a drawer.
At Inquiry, we have been developing our own proprietary research methodologies for years, tailored to the specific nature of the retail market and our clients’ needs. These methodologies enable us to accurately analyse consumer behaviour, test sales solutions and deliver results that provide tangible support for business decisions.
Inquiry is the only Polish research agency that is a member of the Ebeltoft Group — an international network of FMCG experts — which gives us access to a global exchange of knowledge and trends from over 30 countries. At the same time, we conduct international research in Europe, the USA, Asia and the Middle East, offering global brands a single partner instead of dozens of local agencies, and providing Polish manufacturers with insights into expansion markets before they enter them.
WE ARE A MEMBER OF THE EBELTOFT GROUP
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cee markets covered in a multi-country approach
OUR PROJECT
Can a Heritage Brand Make a Successful Comeback?
THE CHALLENGE: How can we assess whether consumers still remember and value a brand that disappeared from the market decades ago — and identify the best strategy for its successful relaunch across former Yugoslav markets?
INDUSTRY: Consumer Goods
INQUIRY’s ROLE: Design and execution of a multi-country qualitative and quantitative research programme. Measurement of brand awareness and brand equity. Emotional insight analysis, consumer segmentation, cross-market benchmarking, and strategic recommendations for brand positioning and relaunch.
Discover more projects
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RetailUnderstanding Furniture Choice Drivers in the Home Retail Journey
Industry:
Food RetailThe challenge:
Shaking off the image of an ‘expensive shop’ without lowering actual prices.Read
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Food & SnacksHow savoury snack flavours become iconic
Industry:
RetailThe challenge:
Conducting a quantitative survey in more than a dozen countries simultaneously, from Brazil to China and from the USA to AustraliaRead
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Watches & AccessoriesReviving a Swiss Watch Icon Across Former Yugoslav Markets
Industry:
Food RetailThe challenge:
Shaking off the image of an ‘expensive shop’ without lowering actual prices.Read
SHOP
Our reports
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free reportinternational case studiesretailRetail Innovations 20 (2025)
Retail Innovations 20 summarises two decades of global changes in the retail sector and features dozens of inspiring…
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free reportinternational case studiesretailRetail Innovations 21 (2026)
Retail Innovations 21 summarises two decades of global changes in the retail sector and features dozens of inspiring…