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Insights shaping the future

Understanding consumers across Central & Eastern Europe: research, analytics, fieldwork and strategic recommendations for retailers, consumer goods brands and agencies.

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What do we do?

We support marketing decisions

We help retailers, consumer goods brands and agencies understand what CEE customers think, what they do and what drives their decisions. Our research transforms data into practical recommendations that improve marketing, innovation and business performance .

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Quantitative research

We deliver reliable results that reveal customers’ actual behaviours and preferences. We conduct interviews in various formats – online surveys (CAWI) – worldwide, and CATI and CAPI – in Poland and Central and Eastern Europe (CEE), ensuring high-quality samples and analysis, as well as fast, clear reports.

Qualitative research

We specialise in qualitative research that helps us understand customers’ motivations, needs and behaviours. We use in-depth interviews, focus groups, ethnographic observations and bulletin boards/online communities across Central and Eastern Europe.

International research

We carry out projects in Europe, Asia, the Middle East and North America, combining local knowledge with global expertise. This enables us to provide reliable and practical insights that support business decisions.

Research for retail chains, e-commerce and shopping centres

We help retailers, shopping centres and consumer goods brands understand how consumers shop, what drives their decisions and builds loyalty. Our research covers the entire customer journey, uncovering key purchase drivers, evaluating competitive environments and measuring the impact of store formats, tenant mix, merchandising and promotions. We turn shopper insights into actionable recommendations that help optimise assortment, customer experience, communication and pricing strategies to drive growth and improve performance.

Product testing

Product testing helps brands optimise products before launch and reduce market risk. We evaluate concepts, prototypes, packaging, taste, fragrance and pricing to understand what drives consumer preference and purchase intent. Conducted across Poland and Central & Eastern Europe, our research provides actionable recommendations that help companies refine their offering and launch products consumers truly want.

Communication research

Effective communication starts with understanding how consumers perceive your message. We evaluate campaigns, creative concepts, brand assets, packaging and messaging to identify what resonates, what drives purchase decisions and what needs improvement. Our insights help brands refine their communication strategies, improve campaign performance and make smarter media decisions.

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Inquiry International

Global reach, local perspective

We help brands succeed by combining international reach with local expertise. From Poland and Central & Eastern Europe to global studies, we deliver accurate, culturally relevant insights that support confident business decisions.

0 countries in the Central and Eastern European region
0 markets where we have helped companies understand local contexts and make the right decisions.
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Inquiry in figures

20+ years of experience in the CEE markets We have been operating in the CEE market since 2004. We understand the region’s unique characteristics — its diversity, dynamism and consumer nuances. This enables us to provide insights that truly reflect the local context and support sound business decisions.
200+ completed projects across the CEE region We tailor each project to local conditions whilst maintaining global methodological consistency — so that the results can be compared and used strategically.
200,000+ interviews conducted over the last three years We understand the specific characteristics of the CEE markets, which is why our research findings are comparable, reliable and ready to be used in business decision-making.
20+ years market experience For over two decades, we have been helping brands make better decisions – based on understanding and concrete insights.
8,000+ qualitative and face-to-face interviews in 2025 We talk, observe and listen. We focus on the motivations, decisions and barriers that underlie customer behaviour.
80,000+ quantitative surveys in 2025 We provide figures with the necessary context. We combine extensive research with quality control at every stage.
30+ countries in which we conducted our research The US, the UK, Sweden, Malaysia, or perhaps Brazil? We operate across the globe!
300,000+ quantitative surveys conducted globally over past 3 years We work across different cultures and in many markets, but always to the same high standards. We achieve this scale thanks to efficient processes and a well-coordinated network of partners. Regardless of the country, we deliver results quickly and to a consistent standard.

COLLABORATION WITH INQUIRY

What do our customers say?

Wow – that was a great group Tetiana. Thank you for managing to cover all those topics in so much detail. It was a real pleasure to watch and hear everyone’s opinions. It was all really easy to follow and the respondents and translator were all great. So many learnings and I’m already excited to speak to you next week

Leo Sanders, Inkling

Inquiry were a pleasure to work with. They were very responsive to our need for quick turnaround testing so that changes to the campaign could be implemented. We also appreciated their expertise and advice around the make-up and location of groups for complex sample requirements that allowed us to maximise our budget.

Hannah Wright, Zinc Network

Our collaboration with Inquiry Sp. z o.o. was very satisfactory, and the services were delivered with due care and professionalism. Inquiry’s staff demonstrated extensive knowledge in conducting research for the FMCG sector, which resulted in the high substantive value of the findings received.

Jerzy Kamecki, Valkea Media S.A.

OUR DNA

An international perspective on the retail sector

We are part of the Ebeltoft Group – an international network of experts in retail and consumer trends. We help produce international reports and analyse shopping trends before they feature in industry conference presentations. With this knowledge, decisions are made at the very moment they have a real impact on the bottom line.

WE ARE A MEMBER OF THE EBELTOFT GROUP

CASE STUDY

Can a Heritage Brand Make a Successful Comeback?

THE CHALLENGE: How can we assess whether consumers still remember and value a brand that disappeared from the market decades ago — and identify the best strategy for its successful relaunch across former Yugoslav markets?

INDUSTRY: Consumer Goods

INQUIRY’s ROLE: Design and execution of a multi-country qualitative and quantitative research programme. Measurement of brand awareness and brand equity. Emotional insight analysis, consumer segmentation, cross-market benchmarking, and strategic recommendations for brand positioning and relaunch.

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FROM INQUIRY

Research updates

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CONTACT US

Let’s talk!

After 30 years of leading research projects, I know one thing for sure: a good project always starts with a conversation. Drop me a line and let’s arrange a meeting!

Agnieszka Górnicka, CEO of Inquiry Ltd

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