PriceVISION™
Once you see prices through your customers’ eyes, your perspective will change.
It is not the price itself, but the way it is perceived, that determines a brand’s success.
PriceVISION™ allows you to see things from the consumer’s perspective and identify which offers are perceived as cheap or expensive, and then understand exactly why that is the case.
79 percent of people think the prices in the shop are too high, even though they are actually very competitive.
An Informed Pricing Policy Based on Research
Customers don’t compare price tags – they form their own impression of the price.
Price monitoring data reveals only part of the story. Sales effectiveness depends on how customers perceive the offer. PriceVISION™ uncovers these differences and helps brands make decisions that align with customer expectations.
PriceVISION™ supports the development of a pricing strategy that builds perceived brand value and enhances the brand’s competitive advantage.
understand how the consumer perceives the price
Why PriceVISIONTM?
It explains how customers actually perceive your prices – and why they might consider them too high, even though your offer is competitive.
It shows how the perception of prices influences purchasing decisions
It identifies the factors that contribute to price competitiveness and sets out how to enhance it without having to cut prices
It provides specific advice on what to change: price, communication, display – or all of the above
WHAT WILL YOU USE PriceVISION™ FOR?
Applications of PriceVISIONTM
Assessing the effectiveness of pricing and promotional campaigns
You’re looking at how pricing strategies influence purchasing decisions and what actually shapes perceptions of the product range.
Price segmentation
You identify groups with varying price sensitivities in order to better tailor your messaging, discounts and price points.
Developing a pricing and promotional strategy
You tailor your pricing policy to meet customer expectations – without the risk of losing margin or damaging your brand value.
Positioning the brand against the competition
You compare your brand with others, gaining a clear picture of how your audience perceives your pricing compared to the competition.
Margin and discount management
You’re creating a promotional system that works effectively and boosts sales – without slashing prices too much.
An analysis of perceptions throughout the purchasing process
You can see how price influences every stage of the decision-making process – from the initial contact right through to the moment of purchase.
CONTACT US
Ask us about PriceVISION™
The PriceVision survey helps us understand how consumers perceive price and what influences their perception. And it turns out that this does not necessarily correspond to objective value.
“Check how your brand’s prices are perceived so that you can make the right decisions.”
Agnieszka Górnicka, CEO of Inquiry Ltd.
In which sectors is PriceVISION™ suitable?
The essence of PriceVISION™ is customisation
PriceVISION™ is effective wherever price influences purchasing decisions. In the retail sector, it helps you understand price sensitivity and react faster than the competition. The tool adapts to the product category, sales channel and customer type.
PriceVISION™ shows how consumers perceive the prices of different formats, flavours and product ranges. It provides specific guidance on discount strategies, positioning and communication.
Not every low premium looks attractive. PriceVISION™ shows which factors contribute to the perception of a fair deal.
The decision isn’t made based on the price list, but in the customer’s mind. PriceVISION™ makes it easier to understand how the value of a particular car or detailing package is actually perceived.
We don’t ask about prices.
We show how they are received.
- What is PriceVision™?
ABOUT US
Who are we?
Inquiry is a full-service research agency operating in Poland and on international markets. For over 20 years, we have been helping brands make the right decisions by providing reliable insights from quantitative and qualitative research. We specialise in consumer analysis, purchase journeys and research for the retail sector. We believe that it is not data that shapes the future, but understanding it.
WHAT MAKES INQUIRy STAND OUT
What is it like to work with us?
understanding
Decisions over reports
Data is only useful if it leads to action. That’s why, instead of endless spreadsheets, you get the answers you’re looking for.
cooperation
A team that thinks alongside you
From our very first meeting, we focus on the decision you intend to make. We select methods and questions designed to guide you, step by step, towards achieving your goals.
comprehensive
Local insight, a broad perspective
We are a member of the international Ebeltoft Group, which gives us access to the latest insights into global trends, which we then put to use for our clients.
How can we help you?
Weekly omnibus survey
TrackLITE™
Testing innovations
Innovation Groups
The Customer’s Journey
Customer Journey
CLT
Product testing
Discover our projects
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RetailUnderstanding Furniture Choice Drivers in the Home Retail Journey
Industry:
Food RetailThe challenge:
Shaking off the image of an ‘expensive shop’ without lowering actual prices.Read
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Food & SnacksHow savoury snack flavours become iconic
Industry:
RetailThe challenge:
Conducting a quantitative survey in more than a dozen countries simultaneously, from Brazil to China and from the USA to AustraliaRead
-
Watches & AccessoriesReviving a Swiss Watch Icon Across Former Yugoslav Markets
Industry:
Food RetailThe challenge:
Shaking off the image of an ‘expensive shop’ without lowering actual prices.Read
SHOP
Our reports
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free reportinternational case studiesretailRetail Innovations 20 (2025)
Retail Innovations 20 summarises two decades of global changes in the retail sector and features dozens of inspiring…
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free reportinternational case studiesretailRetail Innovations 21 (2026)
Retail Innovations 21 summarises two decades of global changes in the retail sector and features dozens of inspiring…