Insights shaping the future
Inquiry is a market research agency specialising in consumer, international and fieldwork research in Central and Eastern Europe (CEE).
What do we do?
We listen to people, we support decisions.
We will guide you through the entire research process in Poland and across Central and Eastern Europe. We have been conducting research in the CEE region for over 10 years, providing data that takes into account local contexts and differences between markets.
We deliver reliable results that reveal customers’ actual behaviours and preferences. We conduct interviews in various formats – online surveys (CAWI) – worldwide, and CATI and CAPI – in Poland and Central and Eastern Europe (CEE), ensuring high-quality samples and analysis, as well as fast, clear reports.
Zobacz więcejWe specialise in qualitative research that helps us understand customers’ motivations, needs and behaviours. We use methods such as in-depth interviews, focus groups, ethnographic observations and modern online research. We conduct interviews both in Poland and across Central and Eastern Europe.
Zobacz więcejWe conduct research into customer behaviour across various countries. We carry out projects in Europe, Asia, the Middle East and North America, combining local knowledge with global expertise. This enables us to provide reliable and practical insights that support business decisions.
Research for the retail sector and shopping centres helps to understand shoppers – their purchasing motivations, preferences, loyalty and the factors that determine where they choose to shop. We analyse the customer journey from inspiration to purchase, assess the competition, tenant mix, the atmosphere of the shop or shopping centre, and the effectiveness of promotions. We provide insights for retail chains, shopping centres and FMCG manufacturers – to optimise their product range, merchandising, communications and pricing strategy.
Zobacz więcejProduct testing – at home or in the studio – helps to optimise your offering before it hits the market. We test concepts, prototypes, taste, smell, packaging and price – both in Poland and across Central and Eastern Europe. We verify whether the product meets the target group’s expectations, how it compares to the competition, and what might increase purchase intent. This allows you to optimise your offering and enter the market with a product that customers actually want to buy.
Zobacz więcejCommunication research helps you check whether your message is reaching your audience as intended. We test advertising campaigns, marketing materials, names, slogans and packaging before they hit the market, and then monitor the results. This allows you to optimise your budget and avoid costly mistakes.
Zobacz więcejInternational research Inquiry
Global reach, local perspective
We help brands operate globally with a local touch. We conduct research in Poland, the CEE region and worldwide. Accurately, efficiently and with cultural context.
Inquiry in figures
WORKING WITH INQUIRY
What do our clients say?
Wow – that was a great group Tetiana. Thank you for managing to cover all those topics in so much detail. It was a real pleasure to watch and hear everyone’s opinions. It was all really easy to follow and the respondents and translator were all great. So many learnings and I’m already excited to speak to you next week
Inquiry were a pleasure to work with. They were very responsive to our need for quick turnaround testing so that changes to the campaign could be implemented. We also appreciated their expertise and advice around the make-up and location of groups for complex sample requirements that allowed us to maximise our budget.
Our collaboration with Inquiry Sp. z o.o. was very satisfactory, and the services were delivered with due care and professionalism. Inquiry’s staff demonstrated extensive knowledge in conducting research for the FMCG sector, which resulted in the high substantive value of the findings received.
OUR DNA
An international perspective on retail
We are part of the Ebeltoft Group — an international network of retail and consumer trends experts. We co-author international reports and analyse shopping trends before they feature in industry conference slides. With this knowledge, decisions are made at the moment they have a real impact on results.
WE ARE A MEMBER OF THE EBELTOFT GROUP
5 p.p.
IMPROVING THE CHAIN’S
PERCEPTION IN A HIGHLY COMPETITIVE MARKET
CASE STUDY
How can a retail chain compete with a discount store?
THE CHALLENGE: How to change customers’ perception that the shop is more expensive than the competition – and understand where this belief comes from?
INDUSTRY: Food retail
INQUIRY’S ROLE: Developing and implementing a proprietary methodology. Data analysis based on benchmarks. Monitoring price perception. Recommendations for change.
Explore our other Case Studies
-
RetailUnderstanding Furniture Choice Drivers in the Home Retail Journey
Industry:
Food RetailChallenge:
Shaking off the image of an ‘expensive shop’ without lowering actual prices.Read
-
Food & SnacksHow savoury snack flavours become iconic
Industry:
RetailChallenge:
Conducting a quantitative survey in more than a dozen countries simultaneously, from Brazil to China and from the USA to AustraliaRead
-
Watches & AccessoriesReviving a Swiss Watch Icon Across Former Yugoslav Markets
Industry:
Food RetailChallenge:
Shaking off the image of an ‘expensive shop’ without lowering actual prices.Read
FROM INQUIRY
Research updates
-
GamingRetailReviewsGaming as a new shopping centre
Why are games becoming a key channel for influencing young consumers?
-
Free reportsHealthRetailThe trend for high-protein products among Polish consumers
Trend alert: Why are Poles increasingly opting for high-protein products?
-
Free reportsInnovation in retailRetailTrendsBusiness model transformation
Will high street shops lose their commercial significance by 2030?
-
Innovation in retailRetailReviewsA new era for private labels
How are convenience stores revolutionising the private label market?
-
Free reportsRetailSlowly but surely: people return to shopping centres
An analysis of visitor trends at shopping centres in Poland between 2020…
CONTACT US
Let’s talk
After 30 years of leading research projects, I know one thing: a good project always starts with a conversation. Drop me a line and let’s arrange a meeting!
Agnieszka Górnicka, CEO of Inquiry
We are a member of industry organisations
Inquiry Newsletter
Want to know what your customers really think? Get access to free research findings before they go anywhere else. Sign up and stay up to date with the latest insights straight from the market.
